Designing for a Nigerian audience isn’t the same as designing for Silicon Valley. From mobile data limitations to different payment behaviors, local context matters. Global templates often ignore these realities.
I’ve learned to prioritize offline-friendly features, design with airtime users in mind, and create flows that consider network instability. Good design is not one-size-fits-all. It should speak the language — culturally, technically, and visually — of its audience.
For example, when designing fintech apps, I consider the behavior of USSD users, local trust issues with online payments, and low-end device compatibility. These aren’t just constraints — they’re opportunities to innovate meaningfully.
